Customizing Google News

I am a great fan of Google. Google comes up with great products. However, in some instances they seem to be refusing adding simple features that people really need.

I use Google News to read news from different sources. Google news is a decent news aggregator. However there is one feature that readers across the world are craving for. The feature is to exclude news from a specific news sources in search results. If you google something like "google news exclude source", you'll find this issue being discussed in hundreds of forums. There is even a place where you can recommend this feature to google. I am sure hundreds of thousands of people would have recommended this feature. And it's a feature easy to implement. I don't know what's keeping Google from implementing it.

There are roundabout ways to achieve it. Someone suggested making changes to some Windows OS hidden files to block content from specific websites. Other simpler suggestions are like creating custom section with search string containing '-, for e.g. '-indiatimes.com'. I am trying that out. Let me see how effective it is. But it is really annoying that Google doesn't provide a easy way of doing it. For instance, why doesn't it allow customizing standard sections to filter out news from bogus sources, such as Times of India. Seeing news from from Times of India on my Google News page makes me sick.